Social Media & Community
I take your accounts off your plate: strategy, calendar, tone of voice, replies and a monthly report you’ll actually read.
- Social strategy & content calendar
- Community management
- Monthly reporting & data analysis
StrategyContentBrandingUGCMarcela
Padilla
Social Media Director & Content CreatorLATAM · U.S. · UK & Europe · Middle East
- Experience
- 9+ years
- Specialty
- Social, content & creators
- Location
- Worldwide
- Social media
- @marcepadillam
I run social media for brands and I’m a creator myself. The strategy, the content and the posting come from someone who is on these platforms every single day.
CampaignsReelsBrand dealsAnalytics
INFLUENCER
DIGITAL MARKETING
CONTENT CREATOR
TikTok 100K+ · Instagram 15K+
Strategy, content and creators, run by someone who lives on these platforms.
Brands I’ve worked with
Managed accounts agencies & in-house
Creator partnerships as a content creator
Services
Content & Creative Direction
Reels, TikToks and UGC. I come up with the idea, direct the shoot and do the edit.
- Campaign concepts & art direction
- Short-form video production
- Brand look & feel for social
Influencer Marketing & UGC
I find the right creators, brief them, handle the negotiation and track what each post really did.
- Creator sourcing & vetting
- Briefs, negotiation & contracts
- Campaign tracking & results
Also available: training & consulting for in-house teams and agencies. Book a call
Want to see real work first?
View my portfolioSelected Case Studies
Wunderman Thompson, 2022
Izipay: Turn Your Phone into a POS
Designer & Animator
Izipay wanted small businesses to start taking card payments straight from their phone. My job was the visual and motion side of the digital campaign, so a payments product felt simple enough to try right away.
The campaign won 2 Golds at IAB MIXX Peru, in Performance and in E-commerce.
Ogilvy, Peru & Colombia
Mike’s Hard Lemonade & Corona Tropical
Content Manager
Keeping beverage brands fresh and on-brand in two countries, week after week. I ran the editorial calendars, set the content direction for each market and coordinated the design and copy teams behind campaigns and Reels for The Coca-Cola Company, Mike’s, Corona Tropical and Kotex.
Yango, LATAM
4 services, one voice
Social Media & Influencer Coordinator
Social and creators for Yango Taxi, TukTuk, XL and Business across Latin America. I planned and optimized the campaigns, wrote the copy and built the influencer program from scratch: picking creators, onboarding them, writing briefs and putting together a UGC library we reused in ads.
Every month I reported KPIs and adjusted the plan, so the four lines grew with one consistent voice.
Recognition & Highlights
9+Years leading social strategy and content
120+Brands worked with across agencies, clients and creator partnerships
100K+TikTok community built from zero on my own brand
2× GoldIAB MIXX Peru Awards with Izipay
2022
IAB MIXX Peru Gold Award | E-commerce CategoryCampaign: "Affiliate with the Izipay APP to Boost Your Sales by Turning Your Phone into a POS"
Advertiser: Izipay · Agency: Wunderman Thompson
2022
IAB MIXX Peru Gold Award | Performance CategoryCampaign: "Turn Your Phone into a POS"
Advertiser: Izipay · Agency: Wunderman Thompson
Portfolio
Media kit
About me
I’m a Social Media Director and content creator with 9+ years building strategy, content and community for brands across LATAM, the U.S., UK & Europe and the Middle East. I started at agencies like McCann, Ogilvy and Wunderman Thompson, working on The Coca-Cola Company, Mike’s, Corona Tropical, Entel and Izipay, and later Shapes & Forms in Los Angeles and Cliento MX.
Today I lead social strategy and content for international brands, and on the other side of the camera I’ve partnered with brands like ASICS, NIVEA and Powerade as a creator. That mix is my edge. I plan like a strategist and post like a creator.
TikTok 100K+ · IG 15K+
Events & Community
Programs, conferences and festivals I’ve been part of.
Panel on creativity & strategy in the social media age
Graduation
Brand launches & invites
GEL-Nimbus 25 launch
D RED launch party
DERMA line launch
Power Stay relaunch
How we can work together
Every plan is quoted after a short call, based on your channels and how much content you need.
Starter
For small businesses getting started on social.
- Management of 1 social network
- 8 posts per month
- Content design
- Monthly report
Pro
For brands on 2 or 3 platforms that need someone running it all, every week.
- Management of 2–3 social networks
- 12 posts per month
- Community management
- Monthly reports & insights
Premium
For brands that want strategy, content production and creators handled in one place.
- Strategy + Full management
- Community management
- Content design & production
- Influencer collaborations
Book a Discovery Call30 minutes, free, no commitment.
